Choose from time-based or project-based engagements. The right starting point depends on where you are and what you need.
Creator platforms building a commercial system from scratch, and platforms entering a new market for the first time. You need the service model design, commercial program architecture, and the criteria for choosing and contracting agencies to make the commercial system work market by market.
You're spending on creator marketing with no consistent framework. I design the program architecture: creator tier logic, agency evaluation criteria by market, briefing standards, program metrics and targets. You execute; I build the system behind it.
You build software or tools for the creator economy, selling to platforms, brands, or agencies, or directly to creators. The commercial motion isn't converting or product adoption isn't landing across APAC markets. I diagnose where the GTM or the adoption motion is breaking and design the fix.
Both fit at any point and do not depend on any prior work together. For project-based engagements, scroll to the next section.
45-minute working session, SGD 500
One specific decision, worked through live, with a one-page written read the next day. You send the context ahead so the session starts on the substance rather than on background.
It suits a narrow question rather than a full program. Which market to open next, whether to run a commercial motion with your own team or through partners, or why a new creator-facing feature is activating once and not being used again.
Book a One Take →Fractional Creator Program Lead
A monthly retainer in which I act as your fractional GTM lead. That covers monthly program performance reviews, quarterly OKR recalibration and market assessment, and ongoing strategic support as questions come up. You get operator-level continuity without a full-time hire.
Most useful when you are entering new markets, reworking how the portfolio is managed, or at a point where the program design needs to evolve alongside the business. It runs whether or not there has been a prior engagement.
Get in touch →Each is built for a different stage and need. The right starting point depends on what's actually broken.
Find where the commercial motion is breaking.
Build the system, or scale what exists.
Roll a feature out across markets.
A conversation to understand your situation, confirm which engagement fits, and agree on scope.
Before the engagement kicks off, you'll receive a structured data request. I then flag what's missing and what that means for the scope of the diagnosis.
Analysis grounded in APAC market judgment, with every data gap named and flagged before it feeds into the output.
Fully built strategy and execution plans with supporting resources as necessary, including executive decks, trackers, and playbooks. Walk-through call included.
Every engagement ends with a clear recommendation for what to do next. Whether you continue into a larger engagement or take the output and execute internally is entirely your decision.
Three questions to identify who you are, then a set of questions built for your situation. The recommendation is specific, not a menu.
Take the diagnostic →Or email directly if you already know what you need.