The work.
What got built.

The programs below are from five years running creator programs at scale. The same type of problems, now taken on for clients.

Prior operator work

The programs I built before I consulted on them.

Everything here is work I ran from the inside: designing, launching, and scaling creator programs at a major global platform across APAC. It's the same knowledge Airtime engagements are built on.

Brand Partnerships

Building and scaling brand deals programs across APAC.
Service Model Design

Rethinking how partner portfolios get segmented and managed across markets.
Vertical Launch

Launching a creator vertical where supply-first acquisition didn't attract talent.
Product Activation

Getting a new product adopted when the rollout model was the constraint.
Resource Allocation

Deciding where coverage goes when two markets look identical.
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